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7 Really Awesome Places for Your CPA Firm to Submit Press Releases
CPA Websites are just like any other websites for local corporations with an on-line presence and one of the most awesome ways to let possible clients know about your services is by submitting a press release, either through a local magazine or online newswire. If you're a local Accounting & tax preparation searching for a inexpensive way to stretch your advertising budget, then check out these seven super places to submit press releases.
1. Local News Sources
Local media such as newspapers are easily found by searching online. Two of the most effective methods of searching are using Google Maps and doing a simple search. When using a search engine type to find local newspapers type in the word "newspaper" followed by your city and state. Google Maps is easy to use. Just search for newspapers or regional magazines, first type in your location (city and state), then type in "newspapers" using the "search nearby" button.
The next step is to create a list of local media contacts and find out how your accounting firm can submit a press release to each one. To find out how to submit a press release for your accounting firm search their website or call the contact listed.
2. BusinessWire.com
Businesswire is a pretty big global newswire service. Like most major newswires they have local news bureaus in Europe, North America and Asia. Many corporations in the financial sector including accounting firms rely on these larger newswires to distribute press releases about noteworthy services such as client portals offering secure exchange of sensitive financial information during tax season.
3. PRNewswire
Another large online newswire service is PRNewswire that distributes press releases to journalists at local media outlets such as newspapers and television. In most cases, press releases for local CPAs will be picked up by local media outlets as long as there is a local angle to the press release.
4. PR Web
PRWeb is another large press release distribution service. PRWeb is one of the best newswires for SEO. Because this site is so search engine friendly it's a great tool for marketing CPA websites. The trick is to take advantage of the website's link function. When you submit a press release to PRWeb, always include a link to your CPA website because when it is distributed to a news agency the link will remain intact giving your website a valuable backlink
5. NPR.org
NPR is a news bureau with member stations throughout the US in both urban and rural locations. NPR accepts press releases through their Contact Us page.
6. LocalPressReleaser.com
Some press release services use CMS (Content Management System) that uses Google Maps API so that it's easy to find local accounting firms in their area. LocalPressReleaser uses this system.
7. PRLeap.com
PRLeap is different in that it focuses heavily on social media. With this sort of online media on the rise, local accountants with websites might want to try penning a press release that is carefully optimized for social media. Although a social media press release doesn't use the same style as a regular press release, it's still good in spreading the word about new services and useful tools that CPAs offer clients during tax season--and social media followers are always interested in cutting edge knowledge.
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